Did you know that a study done by Neilsen that focused on Black and Hispanic radio consumers showed that radio use among these two consumer groups has never been higher? More than 75 million tune in every week — which speaks to the immense power of radio with these groups.

Radio not only provides the largest reach gateway to Black and Hispanic audiences but connects with them at key moments, such as when driving in their cars just before a potential purchase. And new technologies (including smart speakers, voice assistants, and podcasts) are making the bond between audio and these listeners even stronger. 

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- Neilsen 2019 Black and Hispanic Radio Consumer Report